Growth Marketing (US)

About Crossmint

Crossmint is a platform for companies and developers to build blockchain use cases. We provide all the infrastructure necessary to build applications scalable to millions of consumers, while making blockchain technology invisible to end users, so companies can create prototypes in hours without requiring blockchain experience or holding crypto.

We are trusted by 35,000+ companies and developers, including many Fortune 500 companies and major enterprises. You can learn more about what we do here.

Location

United States (US). Ideally in one of our physical locations: New York or Miami.

Type of Employment

Full-time

Seniority

3-10 years in growth or product marketing

Responsibilities

As a Growth Marketer, you will play a critical role in accelerating Crossmint’s growth. Your main KPI will be inbound generated, directly or indirectly (# of opportunities and revenue generated through them).

To achieve that, you will be working closely with the founders and leadership team doing things like:

Growth Hacking: Continuously run experiments to identify new growth channels, and try creative things to get more developers/companies into the platform
SEO: Own the SEO strategy, producing and editing content and other artifacts to improve the website’s authority and traffic generated via organic search (incl. AI searches)
Campaign Execution: Manage end-to-end execution of marketing campaigns to drive user acquisition and engagement
Social Media: Help drive growth on Twitter, LinkedIn, and Warpcast to increase our social media presence and engagement
Ads: Plan, execute, and optimize paid marketing campaigns across platforms including LinkedIn and Google Ads
Measure: monitor, analyze, and report on key performance metrics, making data-driven recommendations for continuous improvement
Trend Monitoring: Stay updated with the latest web3 trends to ensure our strategies are cutting-edge and effective
Owning outcomes: Track key metrics and report stats to the team to showcase the impact of your work

About You:

You will bring proven marketing expertise and a passion for growth:

Growth-hacking mindset. You know what makes people tick and how to get them excited. You can run effective campaigns quickly with minimum resources
Previous marketing experience. You’ve done it before and can help us implement it quickly
Experience with start-ups and (ideally) developer products
A+ written and spoken English
Data-driven: Strong ability to analyze data, A/B test, and iterate quickly
Entrepreneurial Mindset: Ability to thrive in a fast-paced, dynamic environment. Proactive, results-oriented, and able to think strategically and execute tactically
Technical Acumen: You can get deep into the product
Passion for crypto

Preferred Experience

We highly value candidates who have:

Worked on technical products or developer infrastructure.
2+ years of experience with blockchain or crypto.
Proven marketing track record
Experience in start-ups or high-growth companies.

Benefits

Highly competitive location-based compensation.
Stock options program.
Unlimited, flexible PTO.
Flexible work schedule.
Company laptop and allowance for any necessary home equipment.
Daily stipend for commuting to the office.
Company-paid trips for annual off-sites and onsites.
Health, dental, vision, life, short term disability (STD) and long term disability (LTD) insurances.
401(k) Plan.

This role is designed to ensure that Crossmint’s marketing efforts are data-driven, innovative, and aligned with our growth objectives. If you are passionate about growth marketing and want to make a significant impact at a fast-growing company, we would love to hear from you!